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The Mini Story

The Mini Story
An illustrated book from Andreas Braun, 236 pages with 286 coloured and b&w illustrations, size: 320 x 270 mm, binding: hardcover with book jacket. Words in English and German
On 26 August 1959 a revolutionary compact car was born, becoming a cult object almost immediately. The innovative and unconventional MINI designed by Sir Alec Issigonis perfectly suited the Swinging Sixties zeitgeist. Knowledgeable and engaging, this premium volume tells the fascinating success story of the MINI brand from its beginnings to today.
The MINI has a worldwide reputation for individuality, joie de vivre and Britishness. For its owner, the MINI is not just a car, it is a friend. The book explores the phenomenon of the charming “spatial wonder” from the fi rst classic MINI to trend-setting concept cars. Technology, design and unusual custom-made cars are discussed alongside the role of MINIs in advertising, fi lm and art and the development of the MINI cult in the 1960s. Replete with rare historic advertising posters, original design drawings on special paper and Erik Chmil’s artistic photographs of 23 models, this volume is a visual collector’s item for MINI fans.
Author Andreas Braun
Pages 236
Format 330 mm x 210 mm x 27 mm
Blurb On 26 August 1959 a revolutionary compact car was born, becoming a cult object almost immediately. The innovative and unconventional MINI designed by Sir Alec Issigonis perfectly suited the Swinging Sixties zeitgeist. Knowledgeable and engaging, this premium volume tells the fascinating success story of the MINI brand from its beginnings to today.
The MINI has a worldwide reputation for individuality, joie de vivre and Britishness. For its owner, the MINI is not just a car, it is a friend. The book explores the phenomenon of the charming “spatial wonder” from the fi rst classic MINI to trend-setting concept cars. Technology, design and unusual custom-made cars are discussed alongside the role of MINIs in advertising, fi lm and art and the development of the MINI cult in the 1960s. Replete with rare historic advertising posters, original design drawings on special paper and Erik Chmil’s artistic photographs of 23 models, this volume is a visual collector’s item for MINI fans.