William Morris extended his bicycle manufacture into a successful car factory. An attractive model policy, modern production methods and good prices made Morris the market leader. Shortly after the introduction of the most famous Morris car, the Morris Minor of 1948, Morris merged with the largest competitor Austin to form the British Motor Corporation.
The Minor, developed by Alec Issigonis, is what the Beetle was to Germany or the Renault 4 to France: the everyday car. Parts of the Minor can be found in many British vehicles from Sprite / Midget to Ital. The large number of cars built and the technical closeness to the small sports cars, lead to a good parts supply and a good availability of enhancements.